I CREATED CLOWNHAUS FOR MYSELF. I DIDN’T CONSIDER THE COST WHILE FORMULATING IT. I JUST WANTED THE ABSOLUTE BEST FOR MY SKIN.

As the founder and cosmetic chemist behind CLOWNHAUS, I crafted ZABANIYAH with a singular vision: to create the ultimate skincare serum, sparing no expense on ingredients. During the formulation process, my focus was solely on achieving unparalleled results for my own skin - cost was never a deterrent.

It wasn’t until I priced out the product that I realised how expensive the formulation actually was.

ZABANIYAH is not just another serum. It’s a testament to uncompromising quality. Each active ingredient is a powerhouse in its own right, often overlooked by even the most prestigious brands due to their prohibitive costs. 

Unlike others, I don’t economise on the 'chassis' or base that carries these actives. I use the finest functional ingredients to ensure that the actives are not only effective but are delivered in the most bioavailable form possible. This commitment extends to the sensory experience of ZABANIYAH, which is crafted to feel as luxurious and sophisticated as its formulation deserves.

Many brands claim to use the 'best active ingredients'. They might incorporate scientifically backed components, yet they compromise on the base, diluting the potential of these actives. Imagine a Formula One driver placed in a barely roadworthy car; no matter the skill of the driver, the car limits their performance. This analogy rings true in skincare, where the base can either elevate or undermine the actives.

Moreover, the industry’s well-kept secret - 'formula cost optimisation' - is not a practice I partake in. This approach involves subtly downgrading ingredients to cut costs while trying to maintain the illusion of the original high quality. Major beauty conglomerates frequently employ this strategy across their brands to enhance profitability, sacrificing authenticity for margins.

Each ingredient in ZABANIYAH has been meticulously chosen for a specific purpose. This deliberate selection is why it commands its price. I invite you to experience the uncompromising quality of ZABANIYAH - crafted not just for efficacy but for a truly sensory indulgence.

xxx

Ridwaan

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